Associations
I’m Gabriela “Gabby” Rendon, a strategist and business development advisor supporting founders, women business owners, and mission-driven organizations navigating growth, complexity, and decision fatigue.
With more than two decades of entrepreneurial experience and over 250 businesses supported, I’ve seen a consistent pattern: growth rarely stalls because leaders aren’t capable. It stalls because clarity erodes under pressure—and leadership gets buried under the weight of constant decisions.
My work is about helping leaders reclaim that clarity and turn it into strategy that actually works.
Why My Work Focuses on Clarity First
In complex businesses, clarity is not a luxury. It’s a leadership responsibility.
When clarity breaks down:
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decisions become contested,
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execution slows,
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founders become bottlenecks,
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and growth begins to feel heavier instead of energizing.
I believe strategy is not a plan or a personality trait.
It’s a discipline of choice.
That belief shapes everything I do, from how I advise clients, to how I teach, write, and speak about leadership.
I’m the founder of Rendon & Co. and Women Business Clarity, and the host of the podcast Decisions That Move.
I’m also the author of The Mom Entrepreneur Path, From Likes to Leads, and the upcoming book Clarity Is Power, Strategy Is How You Claim It.
Across my work, I focus on:
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leadership clarity in complex systems
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decision fatigue and growth friction
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visibility without burnout
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strategy that supports sustainable growth, not performative hustle
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neurodivergent and non-linear leadership thinking.
This work sits at the intersection of leadership, strategy, and systems, not trends.s.